There is no set formula for what makes a successful advert, One mans "meerkat" is another's "we buy any car".
The latest Oasis campaign however ticks some of the key boxes when considering what I think can make an campaign successful.
The campaign created by VCCP and currently visible on TV, You tube ,and outdoor relies on a cheeky British sense of humour and some clever innuendo to get its point across. The brand is now approaching it's consumers with a humour led proposition that is suggestive and clever enough to win over a hardened cynic such as myself.
The strap line of "It'll go with anything" is a fantastic way to encourage regular Oasis purchases for all types of lunches and snacks. See the "Scotch egg" version of the ad here.
http://www.youtube.com/Oasisdrinks#p/c/75AF75BDA1176488/1/IBvv9pw3exg
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