In March this small piece created by Saatchi and Saatchi Canada, hit viewers and advertisng agencys with a shot-gun blast of a warning. The news had been coming a while but its only relatively recently that buisnesses have really started to embrace the digital and viral formats of advertising, which is now necessary to keep up with the changing times. Its a nice piece and although produced with a light tone in mind it carries a serious warning for the future of traditional advertising. I’ve remarked previously on how exciting and transitional a time this is to be coming into the advertising industry. The future of the industry is not clear but as always I’m sure that Advertising will be a prominent force in the commercial world.
No comments:
Post a Comment